Beauty Industry

Prestige Makeup & Skincare Brand Lilah B. to Shut Down in 2022

The clean beauty brand announced its decision to close by the end of the year on Instagram.

Author Image

By: Charlie Sternberg

Associate Editor

Indie beauty brand Lilah B. has announced that it will close by the end of the year.
 
In post on Instagram, founder Cheryl Yannoti Foland said: “My labor of love has run its course. I am so grateful for our Lilah B. community of friends. Your love and support over the past seven years is what continues to inspire me and what has kept us going even through challenging times. I thank you all.”
 
Lilah B. was an early entrant in the clean beauty channel, with a focus on mindful ingredients and thoughtful formulations. The packaging was minimalistic, encouraging a movement to declutter, minimize and simplify.

Related News

The pandemic was challenging for many beauty brands. Although the makeup category is making a comeback right now, the effects of shut downs, mask mandates and social distancing are still felt in the industry. Both Revlon and BH Cosmetics filed for bankruptcy in 2022.

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters